Rebranding a boutique director-led financial services company
FCM is a small but perfectly formed independent and privately owned boutique provider of corporate administration, private client, charitable trust and family office services. Liquid was commissioned to rebrand FCM to reflect their strategic direction and business development plans.
FCM's branding was in need of an update to reflect the growth and ambition of the company. New branding was needed to strategically align their methodology and ethos.
We interviewed key stakeholders, crafted a new set of key messages and developed a top-line thought, “Agile. Independent. Personal.” to communicate FCM’s vision and values. A new minimalist brand identity was designed and a fresh new design style applied across all marketing material, including a new website, printed collateral and signage for their office. New photography was briefed and commissioned to be used both online and in print.
FCM is now consistently branded across all marketing channels, both online and offline, creating a step change for the company that leads them forward in their planned business growth and global outreach.