Local Knowle-based butcher Eric Lyons engaged Liquid to help with their journey as they transitioned from offering online orders to a small radius from their shop to offering nationwide delivery to customers across the UK.

While they had some organic search rankings in place from their online store, based on their local audience, their main traffic (and sales) to the site came from direct repeat customers.

Our key goal was to increase sales through the online store and free up the team to deliver the orders. It was vital to raise awareness of the new nationwide delivery service with a fully integrated marketing plan to reach and capture relevant new audiences.