The brief

With over 36,000 users across Primary and Secondary Care, Dictate.IT helps healthcare organisations across the UK and Ireland to harness the power of speech to deliver seamless, efficient and effective document management.

It is the UK’s largest provider of digital dictation, outsourced transcription and speech recognition solutions and has been supplying NHS customers since 2003.

Despite already having a presence on LinkedIn, Dictate.IT tasked Liquid with creating a three-month campaign to show the value of its advanced, AI-powered speech recognition. The “Know your prostate from your prostrate” social media campaign positioned the tool on LinkedIn as a way for healthcare teams to save time and improve efficiency while reassuring patients that their personal data is accurate.

The USP was the advanced AI-powered speech recognition that incorporated medical jargon for GPs to confidently use the solution - ensuring 99% accuracy each time.

Through a monthly social media plan that included organic and paid social posts, we conveyed the tool’s positive impact on the GPs, the secretaries, and the patients.

While month one focused more on the GP, month two on the secretary and month three on the patient, no target audience was neglected, and after initial success, the campaign extended for another three months.