The brief

Inspire Australians to see pure Canadian maple syrup as a source of nourishment and everyday wellness.

Our approach

We fused mindfulness, nutrition, culinary experience and influencer storytelling into one seamless event.

Guests began with a grounding sound therapy session, then moved into a maple infused lunch featuring teas, matcha, Buddha bowls and a maple granola dessert. Nutritionist Marika Ward shared maple’s tree to table story and its nutritional benefits while maple ambassadors showed how they use maple in their own content and cooking.

A guided tasting together with take home maple kits extended the experience beyond the event.

This mix of live experience, expert education, sensory tasting and creator amplification turned a simple idea into a memorable, multi format brand moment.

The impact

Meditation with Maple proved that when you fuse formats with intention, you build experiences that resonate - and results that scale.

• 3.2M+ influencer reach.
• 100% influencer posting rate.
• 300% increase in follower rate.
• 118% increase in profile engagements.
• 601% increase in engagement rate per impression.