0
Customers attended and sampled maple at Westfields
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Social/digital competition entries
0K+
Social media impressions
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Newsletter sign-ups over the duration of the campaign
From 9th December to 21st December, maple pop-ups launched at Westfield shopping centers in Booragoon (Perth), Marion (Adelaide), Fountain Gate (Melbourne), and Chermside (Brisbane). These included free tastings, family fun, and festive food inspiration.
At each of the stalls we held tasting sessions with three scheduled a day for shoppers to book in and had tastings available all-day for shoppers on the go.
As a team we developed recipe booklets with maple-inspired recipes handing out 1,000 to customers in each location with QR codes on the back for child-friendly recipes that we developed in-house. We also had digital screens with maple syrup animations created on display for Westfield centres in New South Wales.
