A Taste of Canada

Design
Digital
PR
Social

Project Details

For the official launch of Maple from Canada in Australia, the team developed an integrated campaign including a media segment on 7NEWS Sunrise followed by two cooking events in Sydney, all coinciding with the national Canadian holiday - Canada Day.

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Stories, reels and feed posts featuring pure Canadian maple syrup
0M+
Audience reach of social media activity
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High-profile guests attended the cooking events
0M+
Combined following of Canada Day chefs and influencers

Approach

Liquid held two events for the official launch of Maple from Canada in Australia with a Canada Day cooking segment on 7NEWS Sunrise and a morning tea and lunch event at the Three Blue Ducks, focusing on maple syrup’s health benefits and versatility.

Social media influencer and chef Morgan Hipworth presented a Monte Cristo toasted sandwich on live television, demonstrating to an audience of 4.9 million people how maple syrup can be used in the batter of a simple, yet delicious toastie and drizzled over the top for extra flavour.

Working with nutritionist and dietitian Rebecca Gawthorne and Australian celebrity chef Darren Robertson at our two events, the industry professionals explained to invited influencers and health and foodie media the benefits of pure maple syrup. Darren guided the guests through a kingfish crudo entree while critically acclaimed chef David Colcombe educated influencers and media on the four types of maple syrup and specialty products, the story of tree to table, and the ethical tapping process.

Each influencer and journalist was served entrees and mains featuring pure maple syrup, with all guests gaining a wealth of knowledge and a maple sample box to use in their own sweet and savoury dishes.

Impact

Following the event, influencers and media guests posted pure maple syrup recipes on their social channels, encouraging their followers to buy and cook with pure maple — the ultimate goal of our Canada Day events and live television segment.

  • Over 135 stories, reels, and feed posts featuring pure maple syrup were posted, reaching a total of 15+ million viewers
  • 40 high profile guests attended the morning tea and lunch events
  • 100% of influencers posted on the day of the events
  • Nutritionist Rebecca Gawthorne and chefs Darren Robertson and Morgan Hipworth created videos cooking with pure maple syrup for their combined following of 1.8 million

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