The British Transplant Games has been running for over 40 years, where transplant survivors including children as young as five can compete in more than 25 sports. The Games are organised on behalf of Transplant Sport whose aim is to raise awareness of the need for organ donation, encourage transplant recipients to lead active lifestyles and show appreciation for, and remember, donors and their families.

Liquid was brought in to amplify all the Games’ aims, by increasing awareness of the Games locally and nationally, promoting the value of organ donation, and raising the profile of the benefits of sport for transplant recipients via press office activity.

Our biggest achievement with this client was achieving an increase in sign-ups to the Organ Donor Register by 7.2% in 2018 as a result of our planned communications strategy to increase awareness of the Games and their core values.