Health Innovation West Midlands (HIWM) is one of 15 NHS-funded AHSNs across the UK and is dedicated to promoting innovation in healthcare and providing the West Midlands with better access to the latest technologies and medical discoveries.

Liquid was appointed to use HIWM's overarching business plan to develop a detailed communications strategy and implement integrated activity comprising a press office, design, social and digital media.

In 2021, we secured 69 pieces of positive print and online media coverage, with a reach of over 7 million. This included coverage in key trade publications such as Med-Tech Innovation News, Primary Health Net, and Health Tech Digital, as well as regional titles such as Express & Star, Birmingham Business, and Insider Midlands.

Our in-house design studio has produced a suite of tools and a new website to showcase the organisation's work in digital transformation and medical advancements is currently underway.