French tempered glass tableware and kitchenware manufacturer, Duralex, appointed Liquid to manage their PR and social media presence in the UK.​

We created an integrated communications strategy which couples proactive media outreach with a combination of paid and organic social media activity, to increase the listings and sales of Duralex products on the UK market. ​

Working in partnership with the central team in France, Liquid launched dedicated UK social media channels and utilised key news moments and calendar dates throughout 2022 to secure high quality media placements and results.​​

A strategic gifted approach to influencer partnerships has seen widespread social media coverage for a minimal spend and Liquid has begun advising on the central Duralex TikTok account which is shared by all markets.​

Liquid has been retained for 2023 and will lead on the roll out of new Duralex products across the UK.