We are delighted to announce that we have signed a deal to become a sponsor of West Bromwich Albion Football Club.

The partnership will see Liquid support both the Men’s and Women’s teams at The Hawthorns throughout the 2023/24 season, as a Silver Member of The Executive Club.

The new sponsorship adds to Liquid’s long history of working with and supporting local and national sports, including Aston Villa Football Club, DP World Tour’s Betfred British Masters, England Golf, Sport England, Birmingham 2022, the Cyrille Regis Legacy Trust, the British Transplant Games, Transplant Sport and Birmingham City Women.

Liquid CEO, Elisabeth Lewis-Jones, said: “Our teams across the globe love sport in all its forms, so we’re extremely proud to be sponsoring West Bromwich Albion.

“Over the years, we have supported many sports organisations and understand that sport isn’t just about the competition on the pitch or the field, but also a catalyst for economic growth and the opportunity to leave behind a legacy. What’s more, sport has the power to unite communities, instil a sense of civic pride and showcase the people that make a region great.

“We know that we have immense pride in our home and favourite teams, so we can’t wait to join everyone in cheering on West Brom from the sidelines!”

Tomasz Chadwick, Head of Commercial at West Bromwich Albion, added: “We are delighted to welcome Liquid as a sponsor for the new season and appreciate their ongoing support. The firm is led by immensely passionate individuals, that understand how important the sporting industry is and the impact it has on communities across the world.

“Liquid has gone from strength to strength in recent years, expanding internationally at an exciting rate due to their ability to provide creative support to entities of all sizes and briefs. We’re proud to have fostered such a strong relationship and look forward to a successful season in partnership.”