Betfred British Masters

Project Details

DP World Tour is the professional golf organisation formed in 2022 made up of DP World and European Tour Group. The group is responsible for growing the game of golf globally hosting an international tournament schedule across 27 countries.

Liquid was appointed to support DP World Tour in the promotion of the 2023’s edition of Betfred British Masters hosted by Sir Nick Faldo at the Belfry (Birmingham, UK), raise awareness within the West Midlands community, generate talk-ability about the tour and encourage ticket sales.

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audience reach

World First

teeing off an arena onto a set target

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media interviews including 3x broadcast packages
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pieces of coverage
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local media attended stunt and tournament
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partners engaged in the delivery of the stunt

WATCH: Richard Mansell completes shot from the roof of Utilita Arena