Creating a digital shop window for West Midlands 5G.
West Midlands 5G (WM5G) was set up to promote the benefits of 5G to citizens, public and private sectors, accelerating the deployment of the technology across the region.
WM5G needed a website to serve as the heart of its digital marketing activity, designed to raise awareness of 5G in the West Midlands and spread the word about the work that WM5G was doing to bring the benefits of 5G to the region as quickly as possible.
We created a bold, dynamic website that conveys information about WM5G and its projects clearly and concisely. The site uses a consistent arrow design motif throughout, signifying progress and presenting content in a way that’s easy to digest. Built in WordPress, the site allows WM5G to adapt its online presence as the programme evolves, adding features such as downloads and competitions as required.
The website was launched from scratch within six weeks, and is consistently surpassing monthly KPIs for visitor numbers and page views. A benchmarking survey in May 2020 found that 68% of respondents from a sample of local business leaders had heard of WM5G. Combined with an always-on press office and round the clock social media management, the website has helped to put WM5G on the map.