Twitter has been going through some major facelifts over the past 12 months, resulting in a shocking drop in its user base.

However, over the weekend, the big boss himself, Elon Musk, dropped a bombshell — Twitter is getting a complete makeover and rebranding as ‘X’!

And he’s not one to mess around; less than 24 hours later, a new interim logo appeared on the platform and the branding has been ripped off the outside of the headquarters…kind of.

Here’s everything you need to know.

Changes to the platform

But what does this rebrand mean? Well, ‘X’ won’t be your ordinary social media platform anymore. Oh no, they’ve got grand plans for it! According to Linda Yaccarino, X Corp’s CEO, ‘X’ is set to become an “everything app” fuelled by the power of AI.  

Picture this: online shopping, food delivery, transport booking, banking, and even messaging capabilities — all in one app! It’s like China’s WeChat on steroids, a digital Swiss Army knife for every aspect of your social and digital life. 

Our first thoughts

We’re just as curious as you are about how this mega-shift will play out. Will it revolutionise brand awareness and user experience? Only time will tell! But given Elon Musk’s track record, we can bet on the teased changes becoming a reality sooner rather than later.

We couldn’t resist getting the inside scoop from our Head of Social, Clare. Here’s what she had to say about the transformation: 

“Are we ever going to have a quiet week in the world of social media? Last week Threads, this week X…what’s next? Twitter has been a constant on the social landscape since 2006, and seeing that little blue bird fly the nest is a sad day.  

Musk hasn’t been shy about making his mark on Twitter (or X), but I do wonder if all these changes are just going to paint Mark Zuckerberg as the hero and send people running to Threads. Only time will tell but one thing’s for sure: on behalf of social media managers everywhere…give us a day off, Elon!”

What’s next?

This is just the beginning! The platform is evolving at warp speed, and there’s more to come for ‘X.’ So, keep your eyes glued to our blog and social channels as we’ll be dishing out our thoughts and recommendations on this in the coming months, or even weeks. 

And hey, if you’re feeling a bit overwhelmed by all these changes and need a hand with your social media strategy, fret not! We’re a Birmingham social media agency, ready to guide you through this ever-changing landscape. Get in touch with our team today.