International integrated communications agency, Liquid, has strengthened its board with the appointment of Andy West as non-executive director.

In his new role, Andy, who boasts over 30 years of communications experience, will provide Liquid with strategic guidance and support to help achieve its international growth ambitions.

Andy’s previous experience includes positions at a number of tech communications consultancies across the globe, where he worked with colleagues and clients in Europe, North America, the Middle East, Africa and Australia. He has worked alongside well-known names within technology including Zoom, McAfee and NetApp, and launched two of his own dot-com businesses.

Andy has also been a two-term Board Member of the International Association for Measurement and Evaluation of Communication (AMEC) and is current Chair of the Chartered Institute of Public Relations (CIPR) Greater London Group.

Speaking of his new role, Andy said: “I’m thrilled to be joining the Liquid team and can’t wait to share my insights and knowledge to drive business growth and help the team achieve their goals.

“I’m passionate about supporting communications agencies to fulfil their potential and achieve high-performance business outcomes, and have been doing so for many years, so I look forward to applying this experience at Liquid.” 

Liquid CEO, Elisabeth Lewis-Jones, added: “It’s great to be welcoming Andy to the team – his values and personality make him the perfect fit for Liquid.

“Not only this, but he has a wealth of experience in helping businesses with international growth and, with our recent expansion to Australia, his knowledge will be hugely valuable.

“We’re excited to be working with Andy as he supports us with our strategic direction and we’re confident that he will play a big role as the business continues to grow from strength to strength.”