I completed the Girls in Marketing 3-day Digital Marketing Internship and to say I learnt a lot would be like saying that Barbie was an OK movie (a.k.a a massive understatement).

Liquid is a company which always supports the training development of its employees, not just to improve our ever-evolving service offering for clients, but also to support the personal growth of the team.

As such, when my line manager and Head of Social Media at Liquid, Clare, asked if anyone in the team was interested in completing the Girls in Marketing Digital Marketing Internship Programme, I jumped at the chance.

Having followed Girls in Marketing since university, I was familiar with the company. Owned by SEO-turned-CEO, Olivia Mae Hanlon, Girls in Marketing began as a community for female marketers and has evolved into a trusted e-learning provider.

The course spanned over three days with a variety of sessions all taught by female experts in their field. These sessions included a multitude of topics from personal branding to SEO to code to the importance of video content on social media.

My learning highlights from the sessions included: 

• Zoe Averbuch and Nicole Davidovich from monday.com taught me that internal links on websites are not just for user accessibility, they are a form of Technical SEO and improve your Google ranking. 
• Beckie Jones from Reef’s shared her life-changing top productivity tip: Write your to-do list on your phone in whiteboard pen️ on work-from-home days so that you cannot scroll without wiping it off. 
• Sandra Edmund from Code First Girls explained types of code in terms of HTML being the skeleton, CSS being the body and Javascript being the brain – put them together and you’ve got a walking, talking website. 
• Kiera Penny, the social media manager for Girls in Marketing shared that people are 62% more likely to share video content than any other type of content.

To be fair I can vouch for this. My friends have said that they would report me as missing if a week went by without me sending them a TikTok because I send them so often. Just ‘working in social things’ I guess!

Each day also included a task related to one of the day’s sessions which was to be completed that evening and posted on social (I know a UGC competition when I see one, great strategy GIM and partners).  

I’ve listed the tasks below and linked my entries if you’re feeling nosy. 

• After monday.com’s session on SEO, we were challenged to write an SEO content brief for either McDonalds, Starbucks or Nike. Check out my entry here. 
• Following the personal branding session with Girls in Marketing, we were tasked with sharing three of our core values in a LinkedIn post. Check out mine here. 
• Off the back of “The Key to Success on Social” session with Iconosquare, our final task was to create a meme and social media caption – you can find mine here.

As part of the programme, we were given access to the ‘Intern Portal’ which included a handbook, workbook and access to the networking portal which was a Slack group chat with over 1,500 aspiring and employed marketers. 

When I tell you this group chat was the most supportive and friendly group chat that I have ever been a part of, I am not joking. It sounds cheesy but I was really struck throughout this course by the support that was shown for speakers and fellow interns – it was so lovely!

There were also some quite hilarious messages, see fellow attendee Daisy Kent’s LinkedIn post showing some of her favourite messages in the chat during the Unlocking the Power of Coding session with Code First Girls.

Overall, the programme was a fantastic experience to expand my knowledge and make connections with some fellow marketers. I am so happy I was a part of it and can’t wait to implement my learnings.

If you’re looking for a Birmingham social media agency that’s constantly learning and evolving with the ever-changing marketing landscape, get in touch today by emailing social@weareliquid.com.