In the realm of ESG communications, taking that first step can be a bit overwhelming. Nevertheless, developing an ESG communications strategy is vital for gaining loyalty, attracting new business and assuring stakeholders.  

So, where do you begin? What approach should you take, and what should be included in your strategy? Let’s delve into it! 

 

Clearly Define Your Objectives 

Like any business strategy, your ESG communications strategy should establish clear objectives and target audiences that align with your company’s broader goals.  

This alignment ensures that your resources and communications efforts are effectively directed and reach the right people. 

When defining your objectives, it’s crucial to make them clear, concise and specific. It is not enough to set vague goals such as “being more environmentally friendly or diverse” — this won’t cut it in the face of common ESG scrutiny. Your ESG objectives and communications goals should be well-defined and robust to reduce the risk of criticism. 

By investing time in this crucial step, you can effectively convey your message to your intended audience and make a genuine, measurable impact. 

 

Prioritise Internal Communications 

Don’t overlook internal communications when crafting your ESG strategy; employees are one of your greatest assets.  

Engaging your workforce in ESG initiatives can help achieve the results your business is striving for, but how will they know about it if it isn’t communicated to them? 

Whether it’s at team meetings, through newsletters or during fundraising shindigs, make sure you’re fully engaging your team members. Keep them informed about all your ESG efforts so they can jump onboard and get stuck in! 

 

Combine Data with a Human Touch 

Using reporting and data to communicate your ESG achievements is a common and effective approach. According to a recent Sustainalytics survey, 28% of companies worldwide use annual ESG reporting to showcase their progress.   

While this method is reliable, don’t forget to incorporate a human touch into your messaging. 

To capture people’s attention and demonstrate the real-life impact of your ESG efforts, share personal stories from your employees about how your business has positively affected them. You can also illustrate statistics with relatable scenarios, such as the energy saved being enough to power a city for a specific number of hours. 

 

Transparency is Essential  

While it’s tempting to jump into your ESG communications and quickly get the message out there, remember that effective communication takes time.  

Try to avoid exaggerating your progress merely to demonstrate positive momentum, as this can expose you to scrutiny and accusations of greenwashing. Authenticity is key. 

It’s completely acceptable to acknowledge that your business is at the beginning of its ESG journey and to outline your goals for the future instead of claiming to have it all figured out. 

Being transparent about where you are in your ESG journey builds trust with stakeholders and demonstrates your commitment to improvement. 

 

Seek Expert Support 

According to ESG Today, Australia is looking to introduce mandatory climate-related reporting for Companies in 2024. 

If you’re looking for practical support in starting or enhancing your ESG communications journey, we are a Brisbane PR agency with a wealth of experience in guiding businesses like yours and can provide valuable assistance. 

We’d love to hear from you, so make sure to drop our team a line at esg@weareliquid.com.