Spectacular gala is climax to annual conservation drive

By Chloe Baker, account manager

A grand fundraising gala at the National History Museum, London, topped an exciting year working with the Whitley Fund for Nature as it celebrated its 25th anniversary.

Back in April, the Fund (WFN) staged its annual awards ceremony at the Royal Geographic Society. The event saw seven conservationists from across the world come together to receive an award from the grant-giving, grassroots conservation charity.

The prestigious event was hosted by WFN ambassador and TV presenter Kate Humble and The Whitley Award was presented to the winners by WFN patron HRH The Princess Royal in front of more than 600 guests.

With Liquid’s support, the award ceremony attracted strong media attendance, with titles including The Telegraph Magazine, National Geographic Kids and Travel Africa.

The following day, Liquid managed a press conference and secured journalists from BBC Online, BBC Wildlife Magazine, Geographical Magazine, iNews and many others to interview the finalists for a series of post-award features.

Since the award ceremony, Liquid secured more than 150 pieces of coverage both nationally and internationally and we were delighted to host another media reception following the charity’s Hope Gala with trustee Sir David Attenborough.

The gala dinner set itself an ambitious target to raise a further £1 million in pay for vital conservation work in developing countries.