Public Relations

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Media Relations

Creating a positive relationship between ourselves and the media isn’t something we just do, it’s been in our DNA since foundation and that’s why we pride ourselves on getting the right coverage at the right time for our clients. Establishing lasting bonds with journalists in national, regional, trade and consumer titles, across a multitude of sectors, means we are always working with our contacts to secure press coverage.

We don’t just work reactively; we constantly have our finger on the pulse and our ear to the ground for the latest opportunities for comment and openings for features in the most reputable and targeted publications. We ensure you are always in control of the message and get the most relevant and beneficial representation for your brand. We target the key publications that you want to feature in, raising your profile and attracting all the right attention.

Stakeholder Analysis

Understanding the market and your position within it is critical. That’s why using a variety of techniques such as PESTLE and SWOT analysis of your key stakeholders is something we do before we even have our first meeting. By thoroughly getting to grips with your positioning, it allows us to align messaging, create detailed strategy plans and curate the correct approach that is tailored to your business. We don’t do things by half and that’s why we put stakeholder analysis at the forefront of our strategic approach when we are first introduced.

Message Development

Our creative press office teams thrive when working on message development. We ensure your story is interesting, compelling, and informative, helping your brand to stand out from the crowd in all of the right ways. We make sure that our blue-sky thinking is matched with the right level of critical analysis to curate the perfect messaging for our client’s brands. Whether we are supporting on the launch of a new product, or reinventing a brand, we have the experience, expertise, and creativity in our approach to help you standout.

At Liquid we use our integrated capabilities to ensure a consistent approach to messaging across PR, social and digital, representing your business in an engaging and professional manner.

Thought Leadership

Staying up to date with market and industry trends is one of the best ways to be recognised as experts within the industry, attracting potential clients and suiters. We are constantly on the lookout for thought-leadership opportunities for our clients, and we won’t just draft them and recommend they are put on your website, but we will also tirelessly look for media outlets that might be interested in covering the piece to boost brand awareness and recognition within the sector.

Internal Communications

We take immense pride in looking after our own and this doesn’t stop at Liquid’s front door.
Through years of experience in best practices, as an agency we have become proficient at adding value through implementing internal communications plans and executing clear, concise internal communication strategies. By working closely with our client teams to understand what matters to them and their colleagues the most, we respond clearly and quickly to challenges and crisis and ensure everything we’re communicating externally is being shared internally too. We take an inside out approach and understand that employees are the best advocates for their organisation.

CSR

Corporate Social Responsibility (CSR) is an effective tool that can help boost a brands reputation and if communicated sensitively, can be extremely valuable. With ethical consumerism becoming increasingly prevalent, it is vital for businesses to innovate and be socially responsible.

Our cross-sector experience in delivering CSR campaigns from fundraising cook-a-longs to organising school partnerships, is second to none. We work closely with our clients to identify opportunities that are meaningful and have the potential to improve brand awareness, reputation and impact the bottom line. Through the correct implantation of a thorough, genuine, and embedded corporate social responsibility policy, we’ll help you and your communities enjoy the benefits.

Reputation Management

Reputation management is really at the heart of PR. Our team understands that while it can take weeks or months to build a solid reputation, all of that good work can be undone in an instant.

Successful reputations must be carefully fostered and shaped over time, ensuring that they move and evolve as the organisation changes and grows.

We’re always on hand for our clients, acting as an extension to their teams and ensuring that we are watching out for any potential bumps in the road, getting ahead of them and smoothing them over before they become an issue.

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