Brand recognition and community outreach for the Channel Islands CO-OP
The Channel Islands Co-operative Society Limited is one of the Channel Islands’ largest retailers. Respected for its values, the Co-op strives to make a tangible difference to the communities in which it operates.
As the Co-op's long-term media relations and PR agency, Liquid's goal is to make sure the Co-op is front of mind when it comes to brand recognition and building understanding of the retailer's vast community activity.
Liquid implemented a strategic and tactical communications strategy where a proactive media relations approach ensures consistent coverage of the Co-op's community and business activities in a broad range of Channel Islands media. The coverage centres on human interest stories that bring to life the way the Co-op supports local communities.
In a single quarter, Liquid secured fantastic coverage across print, online and broadcast media, including three TV interviews. Respectively, this was double and treble the amount of coverage achieved by the Co-op’s two main retail competitors in the same period.
The vast majority of coverage profiled the various funds and community projects the society empowers through significant financial support to charities and voluntary organisations.