The brief

Smartwares Group took Liquid on to manage the introduction of Princess products to the UK market. Already a hit in the Netherlands, Princess products were designed to make life easier but still look beautiful in the home. The catalogue boasted everything from air fryers and fondue sets to table-top grills and blenders.

Liquid devised a fully integrated communications strategy that included market research, focus groups, media relations, social media and digital marketing but most importantly of all, bringing the products to life with a bank of original, aspirational content that would resonate with consumers.

From family favourites to ‘fakeaways’, Liquid developed an initial range of 12 recipes to showcase the ‘core’ products. We produced a photography style guide to ensure brand continuity and captured images of all core products in lifestyle settings as well as recipe content. The new imagery was crucial to engaging consumers and journalists and provided engaging content for all channels.