Rebranding an international financial services company
Sanne is a leading global provider of alternative asset and corporate administration services. The company is FTSE 250-listed and Jersey-based with offices in 18 jurisdictions. Liquid was commissioned to rebrand Sanne to reflect the way the company had evolved through rapid growth.
Sanne’s brand identity and marketing materials were struggling. The tools that had worked when the company was smaller had fallen out of step with the rapid growth of the company. Marketing messages had become confused and visual presentation was inconsistent across divisions and jurisdictions.
We interviewed key stakeholders and crafted a new set of key messages. We developed “The difference” – a new topline thought for the group designed to communicate Sanne’s vision and values. A new minimalist brand identity was designed and a refreshed design style was applied across all marketing materials.
Sanne is now consistently branded across diverse territories throughout the world. All online and offline marketing and advertising carries “The difference” sentiment, and the group’s offices in Cape Town and Jersey feature sculptural brand walls designed by Liquid.