The brief

RBS International is one of the world’s leading offshore banks offering a full range of service through its four core brands, RBS International, NatWest International, Isle of Man Bank and Coutts Crown Dependencies.

Liquid is working with RBS International to support the promotion of its Institutional Banking services as well as NatWest’s Trustee and Depositary Services through a comprehensive press office programme spanning its core jurisdictions (Jersey, Guernsey, UK and Luxembourg).

Alongside RBS International’s usual press office activity, Liquid was tasked so support a 6-month long thought leadership programme to enhance the profile of the firm's executive staff members and develop their interviewing competencies, seeing 19 senior leaders, media trained. 

Their insights and expertise were utilised through the strategic media training programme, and subsequent PR activity in raising the bank's profile as a leader in innovation, ESG  and sustainable finance.

The activity resulted in strong coverage in key industry titles including PEI, Global Custodian, Funds Europe, Real Deals, BL Global and Jersey First for Finance, engaging stakeholders internationally and showcasing RBS International’s knowledge in ESG and banking innovation.