Petroplan (UK/US/IN/UAE/CA/QA)

The brief

We worked with global energy talent provider Petroplan to develop and manage a hard-working press office function and delivered a 12-month search strategy that has seen the brand gain rankings and boost organic search sessions, among an increasingly competitive marketplace. The aim was to showcase Petroplan's expertise, raise awareness of its offering and increase client and employee projects.

Our approach

Our press office team developed over 15 pieces of content in 12 months. This included press releases to announce business and sector expansions in the energy sector, expert commentary about the future of recruitment trends, and commentary about market movement and recruitment challenges in the Middle East and America. 

Our digital team delivered a 12-month search strategy that has seen the brand gain rankings and boost organic search sessions, among an increasingly competitive marketplace. This combination of driving more traffic, who better engage and are more relevant to the business, is a result of organic search improvements that include:

• Delivering a monthly SEO content calendar.
• Improving existing cornerstone content.
• Adding internal and external backlinks.
• Flagging technical site issues.

The impact

As a result, awareness of the brand has significantly increased among target audiences, helping to establish longstanding media relationships and guarantee high-quality coverage that clients share with the Petroplan CEO.