Packington Estate (UK)

The brief

Packington Estate - a 1,000acre mixed-use estate in the West Midlands - was preparing to launch Wild Packington, an ambitious new venture rooted in renaturing, regenerative farming, ecotourism and sustainable land stewardship.

The challenge wasn’t simply to promote a new offer. It was to articulate a clear, compelling narrative that connected the Estate’s heritage with its future vision - and to ensure that councils, stakeholders, local communities and new audiences understood why Wild Packington mattered.

Our approach

We built a single, powerful narrative rooted in the Estate’s Four Pillars - Sustainability, Stewardship, Connectivity and Wellness - and used it to guide every strategic and creative decision.

Insight shaped the strategy. Strategy shaped the storytelling. Creativity brought it to life. Communications carried it to the right people.

Our integrated programme spanned PR, digital marketing, content capture, refreshed branding, website development and targeted social campaigns - all reinforcing one cohesive message about regeneration and reconnection.

The impact

A unified narrative transformed awareness into momentum:

• 888.5% uplift in cross-channel engagement.
• 992.9% increase in Facebook interactions.
• 498.2% growth in Instagram engagement.
• 14.1% LinkedIn engagement rate, boosting stakeholder visibility.
• 457% rise in Facebook engagement rate.

Wild Packington launched with an audience that was not only larger but more informed, more engaged and more aligned with the Estate’s long-term vision.