The brief
Influence the influencers - and give them something so distinctive, so fun and so shareable that their audiences would want in on the experience too.
Our approach
Instead of another standard tasting or press drop, we built a moment people would actually remember. So, to launch Maple UK’s Newstalgia campaign, we took over Cahoots - a nostalgiasoaked hideaway in Soho - and turned it into a maplepowered time warp.
Ten highimpact influencers (with a combined reach of 3.9M+) stepped into an afternoon designed to spark content at every turn:
- A guided maple tasting.
- Maple-infused small plates.
- Bespoke maple cocktails created just for the campaign.
- First looks at two Newstalgia hero recipes: a maple hot sauce toastie and a maple fudge milkshake.
- Chef ambassador James Golding brought the heart: stories from Canada, how maple syrup is made, and why he uses it in his own cooking.
And because the experience was genuinely fun and distinctive, the content followed naturally. Influencers posted their own maple recipes, encouraged followers to try it, and even ran giveaways. One creator, @kauscooks, challenged her audience to guess the “secret ingredient” and rewarded the winners with bottles of pure Canadian maple syrup.
This wasn’t about pushing product. It was about creating a moment people wanted to talk about.
The impact
- 10 influencers.
- 3.8M+ total reach.
- 1.1M+ views.
- 48,000+ engagements.
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