vibrant business engagement campaign
NatWest International, the offshore banking arm of Royal Bank of Scotland Group, provides services to personal, business, commercial, corporate and financial intermediary customers in Jersey, Guernsey, the Isle of Man and Gibraltar.
NatWest International (NWI) and Isle of Man Bank wanted to raise awareness about lending services for local businesses, both new and existing, and demonstrate how NWI adds value locally as a financial services provider. The campaign had to translate across multiple channels including marketing; external media (press and online); branch; radio; PR; advertorial; social media; and digital.
Liquid designed a series of illustrations featuring a 3D cube breaking away from a matrix of overlapping lines. In each case, the cube represented a NatWest client and its business, which had been given a boost by finance from NWI. The matrix of lines represented competitor firms that were not performing as well, or were bogged down in bureaucracy and indecision.
The illustrations provided the focus for a customer awareness campaign which ran in Jersey, Guernsey, Isle of Man and Gibraltar in print advertising, online advertising, vehicle wraps and in branch posters.