The brief

Liquid introduced a ‘people-first’ strategy, focusing on the NAH personality, values, and the goal to get people’s lives back on track following injuries that occurred through no fault of their own.

We introduced a new approach to evaluating media opportunities. Before going for any comment or coverage opportunities, we looked at domain authorities of individual titles and put focus on securing backlinks to improve SEO rankings. This meant that any titles with a domain rating of less than 30 weren’t a priority.

Instead, we used a mix of proactive and reactive, newsjacking tactics to place comments and thought leadership pieces in titles that are widely read by NAH’s target audiences.