Creating a contemporary brand identity
Julia Regis, an award-winning consultant, leadership training and business empowerment specialist commissioned Liquid to create a brand-new identity to refresh the look of her business.
Liquid was tasked with designing a fresh new identity that would increase visibility in her sector and give further gravitas to Julia’s work, it was essential that the brand was engaging, had meaning and tailored to the target audience. The scope of the brief also included reinvigorating her website to align with her business goals and her offering across leadership training, consultancy and public speaking.
Our team created Julia’s logo after first undertaking in-depth research and understanding her business goals. From this research we designed a modern logo that captures the essence of empowerment, unity and development. We then undertook a website audit, restructuring the navigation, keyword searches pinpointing target audiences, competitors and SEO improvements. The result of the audit allowed us to distil the information and re-write focused copy for the website. Finally, we designed and applied the new branding to her website and printed collateral.
From the initial discussions to the final roll out, Julia is now branded consistently across all her marketing channels aligning her business goals and business growth. All of this was completed in under four weeks. You can view Julia’s site here.