It’s Real – Digital Campaign (UK)

The brief

Québec Maple Syrup After a decade growing maple awareness in the UK, Québec Maple Syrup Producers set us a new challenge: reach fresh audiences and rapidly grow their subscriber base.

Our approach

We planned the campaign as a simple flow, keeping it simple and focused: grab attention, build interest, drive action.

• Insight identified the audiences most likely to engage.
• Strategy centred on the bold, simple hook “It’s Real…” to spark curiosity.
• Creativity turned that idea into eye-catching digital assets built for attention, therefore amplifying messages.
• Smart targeted digital delivery used Display for mass visibility, with Performance Max and Demand Gen converting interest into high-value email signups through a competition mechanic.

Each element played its part - and together they created momentum fast.

The impact

A high performing campaign that delivered:

• 5,475 new subscribers.
• £0.85 cost per signup.
• 26M+ impressions.
• 38,000 visits to the campaign page.