Maple from Canada

Service Areas

The Project

Québec Maple Syrup Producers (QMSP) promotes the interests of Québec’s 11,300 maple producers. Operating under the consumer brand Maple from Canada, Liquid is retained to promote pure Canadian maple syrup as a high quality, versatile and completely natural ingredient in the UK.

As the UK was plunged into multiple lockdowns, we turned into a nation of home bakers. In the search of something to keep the boredom at bay, people took to the kitchen, with banana bread topping their list of recipes. We needed a way to harness this new interest and encourage the British public to associate comfort baking with pure, Canadian maple syrup.

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The Result

By the time that our media monitoring and social listening revealed an uplift in searches for banana bread, the food team had already developed a new, original recipe and included it in Cooking with maple, naturally, a new recipe book created in-house by Liquid from start to finish.

We enlisted the help of one of Maple from Canada’s chef ambassadors and secured an exclusive opportunity with the Daily Mirror to share a new Easter banana bread recipe that focused on using up leftover chocolate.

We flooded our channels with content including blog posts on using store cupboard essentials in baking, digital newsletters, a free, digital version of the cookbook, ‘tasty’ style recipe videos and media relations to secure placement of recipes.

0 million
coverage reach
0%
increase in exports of maple syrup to the UK
0
digital cookbook downloads

Watch our recipe for an iced maple lemon cake

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