Health is Wealth
Project Details
Québec Maple Syrup Producers have worked with Liquid since 2022 to raise consumer and trade awareness of maple syrup in the Australian market. The latest digital campaign, titled “Health is Wealth”, utilised a digital advertising strategy using Google Ads to promote the health benefits of maple and healthy maple recipes to new audiences and to expand its subscriber base.
Approach
We ran a mix of display, Performance Max and Demand Gen ads, each used strategically. Display ads focused on visibility, getting the campaign messaging in front of as many people within their target audience as possible. We then launched a competition element to capture new email subscribers, using Performance Max and Demand Gen ads to drive sign-ups efficiently.
Impact
The campaign was a resounding success, delivering 15,373,191 impressions and driving 16,528 visits to the campaign page. We secured 2,555 new newsletter sign-ups at a cost of just A$2.94 per conversion, providing Québec Maple Syrup Producers with a highly engaged audience for future marketing activity.
