Positive perceptions and reputation

One of the world’s leading independent corporate, private client and funds companies, Hawksford appointed Liquid to manage its local, regional, national and international PR strategy.

The brief

The goal was to raise Hawksford's profile with target audiences, creating positive perceptions and highlighting reputational excellence. Through a series of measurable objectives, we were able to track the success of the strategy in a period of commercial growth.

What we did

To make Hawksford stand out in a competitive market, we developed the concept of a thought paper to stimulate debate and reinforce the company's new branding. Liquid designed a large-format printed book containing commentary from thought leaders about the future of their area of special is e.g. retail, transport, the media, the economy, education and sport.

The results

Liquid launched the publication at the House of Commons and was responsible for the concept, the contributors, the copy and editing, design, production, launch and publicity.

The campaign produced excellent results in terms of coverage volume, placement in core trade titles, increases in the number of thought leader articles and repetition of key messages.