The brief

Guernsey has a population of approximately 65,000 and Guernsey Water is the island’s only water company, overseeing the collection, storage, treatment and distribution of potable water to over 25,000 customers. Guernsey Water was formed in the 19th century and is renowned for suppling quality and fresh water to Guernsey residents and is a huge local employer to the Channel Islands. 

Liquid was appointed to raise awareness of Guernsey Water's activity and projects across the Island, and to promote the Guernsey Water team as thought leaders in the sector. 

During working together, Liquid devised a media and communications strategy, drafted key messages, had a daily press office function, designed posters and assets to promote Guernsey Water across the island and online, supported with social media engagement, drafted media statements, placed advertising in local media titles, launched multiple campaigns and provided crisis comms. 

As a result, we generated regular coverage from key media outlets including , BBC Radio Guernsey, Guernsey Press, Bailiwick Express, ITV Channel and Island FM.