The brief

GMI Construction Group is a national award-winning UK Contractor providing specialist design and build capabilities spanning multiple sectors. GMI has a proven track record for producing high-quality, energy-efficient, often complicated projects from inception to completion, with a strong focus on innovation and technology.

Liquid was appointed to raise awareness of GMI Construction's activity and projects across the Midlands and promote the team as thought leaders in the sector. We devised a media and communications strategy, key messages, and press office activity to engage key regional and trade decision-makers.

Our approach

Over three months, Liquid developed Mayoral engagement activities, broadcast media interviews, press office activity and thought leadership content, focusing on the Levelling Up agenda and its broader impact in the region.

The Impact

As a result, we generated 51 pieces of media coverage from the period of September to December, reaching 3,967,284 people.