The brief

We positioned Food at Webbs as thought-leaders in food and drink, willing to be brave, innovative (through partnerships) and to provide customers with great food and drink experiences.

We captured product and lifestyle photography that also recommended foods to enjoy with the cider. Liquid supported with the labelling of the cider and developed a series of recipes that paired well with the drink.

We engaged local and national media contacts, delivering targeted press drops to give them a taste of eureka! The pack included the cider, a selection of other products from Webbs’ food hall, plus a bespoke booklet explaining the story behind the cider.

We organised an exclusive tasting event, inviting a series of influencers to the evening to meet Tom and enjoy a talk from Amy Hollier – an expert in food pairing.