Elian

A global PR strategy

Liquid was appointed to deliver a PR strategy to launch Elian’s new brand identity following a management buyout.

The brief

Specialising in corporate, private wealth, fund and capital services, Elian was based in 10 international locations and needed help to shape consistent key messages for the group and each of its service lines as well as consistent profile raising in key media.

What we did

A targeted media relations campaign delivered a broad range of jurisdictional and trade coverage, focused on both brand and business updates as well as CSR and community engagement activity. Liquid arranged interviews with hand picked journalists to build the profile of senior professionals in their trade media and the brand.

The result

Elian was acquired by lntertrust before the end of its private equity cycle, completing for £435 million.