Cyrille Regis was a former footballer who tragically passed away in 2018. Cyrille was blessed with pace, power, and a penchant for spectacular goals and was an inspiration to generations of black players.

The Trust was set up following Cyrille’s passing to honour his legacy and continue to work on charitable projects.

The Cyrille Regis Legacy Trust strives to:

• Develop and support football-based projects which lie at the heart of their communities
• Create and support mentoring initiatives, which help people from disadvantaged backgrounds to improve their social and economic circumstances
• Break down barriers in our communities

To help in promoting awareness of the charity's work, Liquid took over their social channels on a pro-bono basis in October 2020, which have helped to keep users up to date with the programme and helped to inspire people that they can achieve anything regardless of their background or gender.

Alongside this, ongoing pro-bono PR work is helping to spread awareness about the trust helping to spread the message far and wide. This has included getting the charities name across the LED advertising boards around the Hawthorns stadium and to the hundreds of thousands of people watching the West Brom vs Everton Premier League match on Amazon Prime in March 2021.

Social results have been impressive and created a community pinned into the aims of the Trust. Since Liquid took over the channels, engagements, impressions and following have increased, in some cases by thousands of percent.