The brief
Maple from Canada wanted to connect pure Canadian maple syrup with a new audience: Australians who care about wellness, movement and natural energy.
Therefore, the Maple in Motion Wellness Club was created as a wellness led influencer activation designed to position maple syrup as a natural, everyday source of energy for active lifestyles - and to do it in a way that felt fresh, relevant and memorable.
Results
Combined influencer reach
Pieces of influencer content generated
Increase in total IG audience
Organic profile views to Maple from Canada IG
Results
Combined influencer reach
Pieces of influencer content generated
Increase in total IG audience
Organic profile views to Maple from Canada IG
“Such a dream day full of catching up over morning movement, tennis matches and refueling with the natural and delicious source of energy."
Maddy Rawlings - @theessentialsclub
“I’ll say it again, what a beautiful event. It’s inspiring, even here in Quebec, to imagine a moment like that.”
Québec Maple Syrup Producers