AttractionTix & FloridaTix (UK/US)

The brief

International attractions ticket seller Attraction World approached Liquid for digital consultancy and management of their PPC campaigns after their AttractionTix brand experienced a significant downturn following a website re-platform the previous year.

Our approach

After an initial month reviewing their website and PPC output, we integrated directly into their team in February 2025. Our investigation quickly revealed fundamental issues with their tracking and measurement setup, which was distorting campaign data and negatively impacting their ability to optimise PPC performance effectively.

We fixed these technical issues and completely revamped their PPC profile across both the AttractionTix and FloridaTix brands. Our approach focused on improving ad spend efficiency through better audience targeting, pushing their unique selling points more effectively, and modernising their campaigns with greater use of Performance Max ads to drive results across Google’s channels.

The impact

Between February and September 2025, total sales increased by £2,237,108, with profit margins improving by 27.49%. The efficiency of their marketing spend improved by 9.56%, whilst PPC-specific results showed conversion value jumping by £3,431,105 and return on ad spend climbing by 11.61%. The combination of technical fixes and strategic PPC optimisation transformed their digital performance across both brands.