Always in Season Podcast (Global)

The brief

Build interest, credibility and desire for Canadian maple syrup - and turn that into sales.

Our approach

We know the fastest way to shift perceptions is to connect people with content that feels real, human and worth spending time with. So, we created Always in Season - a free, sustainable eating podcast hosted by James Golding and available on Spotify and Apple.

The idea was simple: if people could hear the passion, the expertise and the stories behind pure Canadian maple syrup, they’d feel closer to it.

James Golding, a respected chef and longtime sustainability advocate, became the anchor. His conversations with guests like Tom Kerridge, Nathan Outlaw and Simon Rimmer weren’t scripted promos; they were genuine discussions about food, seasonality and the future of the industry. Every episode reinforces maple’s role as a natural, versatile ingredient without ever feeling like an advert.

By giving audiences something meaningful to listen to, we are building understanding, trust and an engaged community that keeps coming back.

The impact

• No.6 on the UK Food & Drink podcast charts.
• 5 seasons.
• 50+ episodes and guests.
• 8,000+ downloads and growing.