Altair branding, letterhead design

Alternative thinking for a new brand identity

Altair is a group of high-calibre individuals who provide director-level insight and advice to the funds industry. Based in the Channel Islands, Altair’s range of institutional, entrepreneurial and independent clients include private companies, investment banks and governments.

The brief

As a new company comprising experienced directors, our challenge was to create branding and positioning that looked established and authoritative, while conveying a contemporary and fresh feel. The cornerstones of the brief were the impressive credentials of Altair’s team and the company name: Altair is the brightest star in the constellation of Aquila, a great analogy for a company offering expert guidance.

What we did

Liquid worked with Altair's senior team to create a high-end corporate identity and a set of sophisticated online and offline communications tools. We designed a minimalist new logo and developed the strapline “Alternative thinking” to reflect the firm's innovative approach to the rapidly evolving alternative funds industry.

Altair website, proven. pragmatic, professional
Altair branding, business cards