Job Title: Senior Account Manager
Location: Birmingham, UK
Minimum of 3 days in the office a week

About us

Liquid is an independent global communications agency with offices in Birmingham, UK, and Melbourne and Brisbane, Australia, working ongroundbreaking and innovative projects for clients across the globe.

Our service offering is all-encompassing, integrating public relations, social, digital, branding and design, marketing, and e-commerce into a consultancy that was awarded PR Week’s ‘Best Agency outside of London’, the PRCA ‘Platinum Award Consultancy of the Year’, and the Midlands Marketing Awards’ ‘Best Agency Team’.

Job overview

We’re looking for an experienced, confident, proven and proactive Senior Account Manager to join our growing Birmingham team. You will ideally have at least four to five years’ experience and be ready to take on a leading role in both client relationship management and the supervision of junior team members.

As a Senior Account Manager, you’ll act as the key day-to-day contact for your clients, ensuring programmes are delivered on-time, on-budget and to the highest standards. You’ll also play a vital role in mentoring and guiding Account Executives, Senior Account Executives and Account Managers, enabling them to grow and thrive through on-the-job learning and effective supervision.

Key areas of responsibility

Client services & strategy

• Take full responsibility for managing and growing client relationships, becoming the ‘go-to’ contact for your portfolio.
• Develop and implement creative, strategic PR and integrated campaigns that meet client objectives and deliver measurable results.
• Prepare and deliver client reports, insights, evaluations and proposals.
• Ability to project manage your work and the team around you.

Public relations

• Develop and deliver strategic PR programmes that align with client goals and deliver measurable results.
• Lead media relations activity, including story development, media sell-ins, preparing spokespeople, and coordinating interviews.
• Build and maintain strong relationships with journalists, producers, influencers and key media contacts across print, broadcast, digital and social.
• Identify proactive and reactive media opportunities and advise clients on best practice communications responses.
• Prepare PR reports, insights and evaluations that demonstrate impact and inform future strategy.Manage PR budgets for any paid media requirements.
• Support the coordination and delivery of media events, launches or press engagements as required.
• Understand latest thinking and keep abreast of industry issues and changes, willing to share and update with clients and colleagues alike.

Team leadership & people management

• Supervise and guide a team, providing senior counsel.
• Monitor workloads and progress, ensuring timely delivery of work and team wellbeing.
• Train and coach team members in media skills, content creation, client handling, and time management.
• Support professional development and help shape future leaders at Liquid.
• Check work and feedback to colleagues, helping to educate and support those more junior than you.

Professional growth & leadership

• Begin the transition from implementer to advisor – gaining trust and credibility with clients at a strategic level.
• Continuously develop your leadership, negotiation, problem-solving, and conflict-resolution skills through formal and informal training offered by Liquid.
• Contribute to a supportive, collaborative and ambitious agency culture.

BD contributions

• Work closely with Account Directors and the senior team on proposals, pitches, and business development opportunities.
• Bring fresh thinking, ideas and a solutions-focused approach to everything you do.
• Play an active role in agency initiatives, including training, wellbeing and social activities.
• Be willing to lead brainstorms and develop creative ideas.

The ideal candidate will have:

• At least four-five years’ experience in PR or communications, with proven ability to manage clients and junior team members.
• Strong understanding of the media landscape across print, broadcast, digital and social media.
• A track record of delivering creative campaigns with clear results.
• Excellent written and verbal communication skills – adaptable for different platforms and audiences.
• The ability to think strategically, problem-solve effectively and act independently.
• An enthusiasm for developing others and a natural leadership mindset.
• Strong organisational skills and the ability to juggle multiple clients and deadlines.
• Confidence in pitching stories to media and building relationships with journalists and influencers.
• Passion for the evolving PR and digital landscape and a desire to grow professionally.
• Able to present to clients and prospective clients.

Qualifications

• A bachelor’s degree in communications, public relations, journalism, or a related field is desirable but not essential.
• Ability to speak a second or third language is advantageous but not essential.

Benefits

• A day off for your birthday
• An additional day off for every year of service (up to five extra days)
• Pension scheme
• Training and development opportunities
• Regular team socials
• Daily breakfast
• Access to free external HR advice for family

How to apply:  

Please submit your CV along with a cover letter outlining your qualifications and interest in the position to info@weareliquid.com.