In the evolving landscape of marketing, staying ahead requires continuous learning and exposure to diverse perspectives. Podcasts have emerged as invaluable resources, offering insights from industry leaders, innovative strategies, and the latest trends. To help you expand your marketing horizons, we’ve curated a list of five standout podcasts from the past six months.

Each selection promises to enrich your understanding and inspire creativity in your marketing endeavours.

Hosted by Joe Hart, CEO of Dale Carnegie, this podcast delves into the essence of leadership in today’s dynamic world. A notable episode features Richard Edelman, president and CEO of Edelman Communications, a global marketing firm. In an episode from August 2024, Richard shares how principles like measuring actions and people by ability, dependability, integrity, and purpose can guide effective leadership. His emphasis on humble leadership and the importance of building broad networks aligns perfectly with the skills marketers need to foster trust and meaningful connections.

For marketing professionals, his insights into “leading from the front” are particularly useful. Applying these approaches can inspire stronger team collaboration, enhance client relationships, and ensure authentic brand storytelling. Richard also highlights the value of Dale Carnegie’s principles, such as forging close personal ties is a reminder of the power of human connection in marketing.

These timeless strategies are not just for leaders but are indispensable for anyone navigating the complexities of modern marketing.

Jim Stengel, former Global Marketing Officer at Procter & Gamble, hosts this insightful podcast exploring what it means to be a marketer in today’s evolving landscape. In a March 2025 episode, Jim sits down with Raja Rajamannar, CMO of Mastercard, to discuss how marketing can transcend traditional business goals and drive purpose-driven change. Raja highlights initiatives like “touch cards” for the visually impaired and debit cards allowing personalised name displays, illustrating how aligning profit with purpose can create meaningful impact.

For marketers, these examples are a valuable reminder of the power of emotional branding and the importance of integrating accessibility and inclusivity into campaigns. The conversation also touches on leveraging AI and navigating data privacy as key topics for staying relevant in a digital-first world. These takeaways can inspire marketers to innovate their approach to customer engagement and demonstrate how purposeful marketing strategies not only benefit brands but also contribute to broader societal good.

In a January 2025 episode from PRovoke Media, Paul Holmes chats with Emily Thomas of Brands2Life and Chris Carter, senior global brand director at Coopervision, about a challenge every marketer knows: balancing quick-win lead generation with the long game of brand building.

Research shows that over 50% of CMOs struggle with this, especially as economic pressures demand fast results. Lead generation delivers immediate, measurable outcomes, making it an easy sell to finance teams. But here’s the risk: without a strong long-term brand strategy, companies can fall into a “feature fight,” driving down prices and losing value.

The key takeaway: brands must balance short-term gains with long-term growth. By creating strong metrics for brand equity, marketers can align with financial goals while ensuring sustained success. This discussion provides essential guidance for building resilient strategies.

Produced by AWeber, the Call-to-Action Podcast provides marketers with actionable strategies to elevate their campaigns. A February 2025 episode focuses on email marketing, offering valuable insights into creating personalised campaigns that resonate with audiences. As the marketing landscape evolves, this episode addresses how to adapt strategies to remain effective and impactful.

In this solo episode, Jen explores the shift from outdated “look at me” marketing tactics to service-based storytelling that builds genuine connections. She highlights the importance of face-to-camera content for fostering trust and credibility and shares how businesses can stand out amidst the rise of AI-generated content. Jen emphasises the need to lead with authenticity and value to connect meaningfully with audiences.

With practical examples and real-world results, this episode is an essential listen for marketers and entrepreneurs looking to grow sustainable and impactful brands in 2025.

Making Waves is your weekly guide to navigating the ever-changing landscape of PR and social media. Each clip offers insights from our team, tackling the latest trends, challenges, and innovations shaping the industry. From rising platforms to effective storytelling techniques, we provide practical strategies to help you stay ahead.

In this week’s episode, senior communications executive Ony explores emerging platforms capturing consumer attention and the key trends redefining brand engagement in 2025. She examines the shift towards authentic storytelling, and how build journalists are building strong connection with PR representatives.

With weekly clips that draw on real-world experiences and industry expertise, Making Waves is a vital resource for professionals looking to sharpen their strategies and lead with impact in today’s dynamic digital environment.

Incorporating these podcasts into your routine can significantly enhance your marketing mindset. By learning from industry leaders and exploring diverse topics, you’ll be better equipped to craft innovative strategies and lead impactful campaigns. Stay curious, stay informed, and let these auditory resources guide you to new creative heights.

If you are ready to take your brand to the next level through podcast marketing, please contact us on our email info@weareliquid.com