16 for 16: Celebrating Liquid’s 16th Birthday – Part Two
Yesterday we shared eight memorable projects from Liquid history. Today, it’s time for part two.
As we get ready to celebrate our 16th birthday this Sunday, with an early birthday party on Friday evening, we’ve been getting nostalgic about the projects we’ve worked on along the way.
In no particular order, here’s part two of our 16 for 16 run-down…
- St Modwen – Urban Regeneration
As the Midland PR agency for property developer and regeneration specialist St. Modwen, Liquid is responsible for raising awareness amongst regional media and boosting community engagement in Longbridge.
Since January 2017, Liquid has secured more than 400 pieces of regional and national coverage for St. Modwen and continues to grow the Longbridge Life social media channels. We also established a partnership between Longbridge Town Centre and Digbeth Dining Club and works with Friends of Longbridge’s Open Spaces to promote a series of seasonal events including markets, music events and community fitness activities.
- Arden University – Press office
Liquid runs a hardworking press office for Arden University – a modern university that offers flexible study through distance or blended learning options. We’ve placed comment pieces from thought leaders, utilised survey results from radio campaigns to hit national media, monitored the news agenda to identify opportunities and used apt calendar dates for sell-in opportunities.
During the last 12 months, Liquid has secured more than 40 pieces of coverage including articles in The Guardian, The Daily Telegraph and The Metro. In addition, Liquid has secured thought leadership opportunities in sector specific titles such as Lawyer Monthly, WhatUni and Education Today – achieving a combined reach of more than 96million.
- SANNE – Rebrand
Leading global provider of alternative asset and corporate administration services, SANNE commissioned Liquid to deliver a rebrand that reflected how the Jersey-based company had evolved through rapid growth.
To strengthen marketing messages and the new brand identity, Liquid interviewed key stakeholders at SANNE. We developed “The difference” – a new top-line thought for the group, designed to communicate SANNE’s vision and values. A new minimalist brand identify was designed and this refreshed style was applied across all marketing materials.
- Whitley Fund for Nature – Whitley Awards 2019
Liquid was appointed to raise awareness of Whitley Fund for Nature’s annual conservation awards. After the VIP ceremony, featuring fund patron HRH The Princess Royal and trustee Sir David Attenborough, we managed a post-event press conference in London, securing attendance from media including the BBC, The Daily Telegraph and National Geographic magazine.
Liquid secured 141 pieces of coverage, resulting in a combined global reach of 93.7 million. Titles included The Guardian, Nat Geo Kids, The i paper and The Ecologist. In interviews, HRH The Princess Royal and Sir David acknowledged the importance of the media coverage secured for the campaign. Liquid also supported WFN’s 25th anniversary gala at the National History Museum, London, to help raise £1 million for vital conservation work.
- Dirty Martini – Launch
Dirty Martini appointed Liquid to deliver creative ideas and professional event management for the glitzy unveiling of its new Birmingham bar. We came up with the idea for Peaky Blinders themed cocktails (the drama is based in Birmingham) to capture people’s imagination.
We designed and distributed #StraightOut and #OutOut invitations to guests, ran VIP sessions on opening night, managed the door and supported the front-of-house team. A cocktail masterclass for bloggers and an on-air cocktail session on commercial radio further boosted publicity. From 900 RSVP invitations, more than 700 guests attended the bar launch. Actively engaged media produced a combined reach of 475,000.
- Love Food, Hate Waste Calendars
Allied to the Love Food Hate Waste campaign, the States of Guernsey appointed us to produce a glossy calendar to show islanders how to reduce what they throw away – and create delicious meals instead. We styled and photographed a dozen dishes, one for each month of the year. The recipes were developed and cooked by our chef director.
Working with our copywriters, designers and photographers, we produced 4,000 calendars in less than two months for distribution at a major consumer show. We used a laminated cover and recycled paper to match the ethos of the campaign.
- Birmingham City Council – Once Upon a Time in Birmingham
Birmingham City Council created the book “Once Upon A Time In Birmingham: Women Who Dared To Dream” to tell the stories of fearless females, past and present. For one week, we had a giant replica of “Once Upon A Time In Birmingham” installed in the ‘bowl’ of the city’s famous ‘Floozie in the Jacuzzi’ statue, positioned at The Floozie’s eye level, so it looked like she was reading it.
Within hours of the installation’s completion, the stunt was being talked about across the city and on social media. Supporting social media activity reached 350,000 people with links to Birmingham, driving more than 2,000 click throughs to The Emma Press’ online shop.
- Jersey War Tunnels
Jersey War Tunnels came to Liquid in need of a fresh approach to destination marketing to raise its profile. We devised a marketing strategy that put human interest stories, heartache and heroism front and centre.
We developed new key messages and a coherent visual approach, and devised publicity events with people dressed in period costumes distributing chocolate to shoppers. We achieved coverage across print, online and broadcast including the Jersey Evening Post, ITV Channel News and BBC Radio Jersey.
Happy 16th birthday to us!