Liquid has won the ‘Best PR Campaign’ award at the Midlands Media Awards for its work on the 2025 British Transplant Games.

Revived for the first time since 2019, the Midlands Media Awards, from the prestigious Birmingham Press Club, celebrates local news and journalism from across the Midlands. This year the awards included a new category, ‘Best PR Campaign’ to recognise the work PRs do as an important element of the news cycle.

The awards were announced on Friday 14^th November, with members of the Liquid team in attendance. Account Manager, Jodie Bruen, collected the award on behalf of Liquid after working on the successful campaign.

Liquid’s work on the 2025 British Transplant Games resulted in the best results yet for the event, with over 300 pieces of coverage, multiple broadcast opportunities with BBC and ITV, and a total audience reach of over two billion.

Liquid CEO, Elisabeth Lewis-Jones, commented: “Congratulations to the team for all their work on the British Transplant Games 2025. To our client and to all the amazing competitors, transplant units and donor families who together create one of the most humbling and inspiring sport experiences in the UK.

“We won PR Campaign of the Year against some stiff competition. To be judged by journalists is the greatest honour of all and reflects the importance we still place on media relations and a 24/7 press office.”