Flying the Flag at Fruit Logistica

February saw the Liquid team step onto the international stage at Fruit Logistica in Berlin, proudly representing our client North Carolina Sweetpotato Commission at one of the world’s most influential fresh produce trade shows.

Across the duration of the event, the team played a pivotal role in supporting the client’s European presence. From managing the stand and capturing live social media content, to facilitating high-value meetings with buyers, retailers and journalists from across the globe.

A particular highlight was the daily sweetpotato samples prepared by the SUSTA Chef, which drew consistent footfall and sparked meaningful conversations with visitors. Combining eye-catching visuals, engaging content and hands-on brand experiences, the stand quickly became a talking point on the show floor.

NCSC X Co-op Launch  

To support the limited-edition launch of North Carolina 'Purple Majesty' sweetpotatoes in Co-op stores nationwide, we delivered a fully integrated campaign for the North Carolina Sweetpotato Commission, combining PR, paid social, and content creation to maximise reach and retail impact. 

At the heart of the campaign was a dedicated recipe development and content shoot in the Liquid Kitchen. Bringing together creativity and collaboration, the team developed a range of vibrant, trend-led recipes designed to showcase the versatility and visual appeal of the product. 

Alongside this, our PR team secured coverage to build awareness around the launch, while a targeted paid social strategy amplified the content across European markets, driving traffic, engagement and in-store interest. 

The resulting recipes have since featured across the client's website and social channels, supporting the retail rollout and providing a bank of evergreen content that continues to deliver value beyond the initial campaign window. 

Industry Recognition at National Level 

Our growing reputation within the digital and PR industry was further reinforced this quarter when our Strategy Director, Chloe Baker, was invited to judge this year's PRCA Digital Awards. 

Being selected as a judge reflects not only Chloe's expertise, but also our standing as an agency delivering impactful, results-driven digital work. Judging categories included Best B2C Campaign, Best Digital Design in a Campaign, Best Not-for-Profit / Social Impact, Best Use of Influencers (B2C) and Digital Agency of the Year.

Thought Leadership on the Global Stage 

Thought leadership also took centre stage at the Greater Birmingham Chambers of Commerce Global Brunch, part of the West Midlands Business Festival, where our CEO Elisabeth Lewis-Jones was invited to speak to an audience of regional and national business leaders. 

Drawing on her first-hand experience of establishing an overseas office, Elisabeth shared candid insight into the realities of scaling a business internationally. She covered everything from navigating legal frameworks, cultural nuances, to adapting brand strategy for new markets while staying true to core values. 

Her session offered practical, experience-led guidance for businesses with global ambition, and we're always honoured to be involved in the wider business community. 

Strengthening Our Media Expertise 

Continuous learning remains a core pillar of Liquid's culture, and his quarter – Creative Director Warren Clarke, attended Inside the Media Centre: A BBC Studio Experience with the BBC. Gaining valuable insights into how stories are pitched, shaped and delivered across live radio and local television. 

The session highlighted the growing importance of strong visuals, concise messaging and compelling storytelling in an increasingly competitive media landscape. Insights that will directly inform our broadcast and PR strategies moving forward. 

Meanwhile, our Digital Marketing Manager, Connor Young, attended the launch of the new TV & Media Studio at BMet. Featuring a panel discussion focused on creativity, skills development and regional growth. The event underlined the importance of investing in future talent and infrastructure to support the next generation of digital, TV and film professionals across the West Midlands. 

Top-Tier Broadcast Exposure

Broadcast activity reached new heights in February, as the Liquid team headed to London for a high-impact day of TV, radio and podcast interviews. Chef Dean Edwards, UK ambassador for Maple from Canada, delivered standout broadcast performances discussing Pancake Day and the versatility of pure Canadian maple syrup. 

Across the day, Dean reached an estimated 7.6 million people, featured in a flagship TV interview, alongside another 29 radio appearances. A significant achievement that showcases Liquid's expertise in securing national broadcast coverage at scale. 

Appearances on BBC Radio London and TalkSport helped cement another moment of national visibility for the brand, delivering measurable reach while reinforcing credibility with mass-market audiences. 

From Brum to Brisbane

At the end of February, Liquid's global journey continued as our CEO, Elisabeth Lewis-Jones, and Strategy Director, Chloe Baker, headed to the agency's Australian office in Brisbane. 

Over the course of two weeks, they worked closely with the Liquid Australia team to strengthen relationships, review ongoing projects and explore new opportunities across the region. 

During their visit, the team also sponsored and attended an International Women's Day event hosted by the Australian British Chamber of Commerce, connecting with industry peers and celebrating a panel of inspiring women from across the business community. 

 The visit marks another important step in Liquid's international growth, reinforcing collaboration across borders while maintaining the shared values. 

With a strong start to 2026, we're excited to see what the rest of the year has in store.  

No rest for team Liquid!