The brief

Darwin Group is a Shropshire-based construction company that focuses on modular, off-site projects using modern methods of construction. Specialising in next-generation modular healthcare buildings, Darwin Group offers a seamless, turnkey service.

Our approach

Liquid was appointed to work with Darwin Group from 2020-2021, delivering press office and social media support. Upon appointment, we generated a stakeholder map and identified the routes to communicate with them, to understand the landscape and pinpoint multiple audiences spanning the healthcare, education, and property sectors.

The Impact

Regular PR activity included news releases, securing expert features in target trade publications such as PSBJ and PBC Today, managing an awards calendar, and drafting award entries. In 2021, we drafted six award entries, of which Darwin Group were shortlisted for 5. Our social media function included the production of monthly content plans and community management of social platforms (LinkedIn and Twitter).