The brief
We continue to support Québec Maple Syrup Producers in growing awareness of pure Canadian maple syrup across the UK. This phase focused on reaching more potential buyers and driving high quality traffic to the Maple UK website - ultimately boosting sales.
Our approach
We built the campaign around one idea: connect the right audiences with the right message at the right moment.
Insight told us who was most likely to engage and, therefore, who was most likely to buy. Strategy shaped how we’d reach them at scale through Amazon DSP. Creativity ensured the ads were clear, compelling and rooted in maple’s natural benefits. Targeted delivery brought it all together, using a mix of lookalike audiences, retargeting and prospecting to keep both new and returning users engaged.
Every ad directed people to the Maple UK benefits page, where they could explore health advantages, discover recipes and click straight through to retailers. In other words: awareness at the top, action at the bottom.
The result was a campaign that didn’t just reach people - it moved them closer to purchase.
The impact
- 5,475 new subscribers.
- £0.85 cost per signup.
- 26M+ impressions.
- 38,000 visits to the campaign page.
A powerful demonstration of how blended communications - insight, strategy, creativity and smart targeting - can turn reach into real commercial impact.
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