Top Valley School and Engineering College, Nottingham
In 2013, Top Valley School and Engineering College in Nottingham was close to becoming unviable. Despite improving its GCSE results by 18% from 2009-2011, the local community and prospective pupils judged the school, not on its results but on the state of its building. It needed to increase its pupil numbers by raising its profile.
Liquid’s PR-led campaign used design, media relations, social media, events and ongoing communications to help reposition Top Valley within its defined catchment. The campaign’s objectives were to drive prospective parents and pupils to the open day and increase Year 7 pupil numbers by 20%. Its messages centred on its academic achievements while a new identity, signage and uniform visually signalled change.
Year 7 pupil numbers for 2012 increased by 20% and first preferences for Year 7 entry in 2013 leapt by more than 120%.
"Liquid presented us with a superb strategy... showed us how to present ourselves in a professional, imaginative and humorous way... perceptions about the Academy were transformed almost overnight."
Peter Brown, principal, Top Valley Academy.