Creating an identity that tells both sides of the story

Sartura is the private office off a Jersey based entrepreneur with diverse business interests, which fall broadly into two halves; capital investment and business strategy. Our brief was to design a modern and minimalist brand identity to reflect the nature of the business. We achieved this by designing a wordmark featuring a broad slash cutting through the centre of the company name, simply but effectively portraying the two main areas of Sartura's focus.